ALLEGIANT AIR BEGINS NONSTOP SERVICE
FROM LEXINGTON TO ORLANDO INTERNATIONAL AIRPORT
Airline Offers Fares As Low As $55.55* to Florida
and FREE** Night of Hotel Stay
Deserving Family to Take First Flight

February 1, 2010 – Low-cost airline, Allegiant Air, LLC today begins nonstop service from Lexington, Ky. to Orlando International Airport. To celebrate the move, the carrier is offering air fares as low as $55.55* one-way to Florida and a FREE** night hotel stay at Allegiant preferred hotels. Allegiant previously offered nonstop service to Orlando via the Orlando Sanford International Airport.
 
“We’re proud to now offer our unique brand of low-cost, nonstop service from the Orlando International Airport,” Maurice J. Gallagher Jr., Allegiant Travel Company CEO, said. “We believe this service will provide our customers with convenient access to the popular theme parks and attractions in the Orlando area and we look forward to a successful relationship with the airport. “
 
To help spread that famous Florida sunshine, Allegiant is working in conjunction with LEX18 (WLEX-TV) and SeaWorld to send a deserving family from the Salvation Army on the inaugural flight. The family will receive roundtrip airfare on Allegiant, hotel stay at the Orlando World Center Marriott and passes to SeaWorld, Aquatica and Busch Gardens Tampa Bay.
 
The flights operate four times weekly between Blue Grass Airport and Orlando International Airport with service Monday, Wednesday, Friday and Sunday. Flights depart Lexington at 4:45 p.m. arriving in Orlando at 6:35 p.m.  Flights depart Orlando at 2:10 p.m. arriving in Lexington at 4:05 p.m. Allegiant Air also provides nonstop service from Lexington to the Tampa Bay, Fla. area.
 
“Allegiant Air’s service at Lexington has proven to be highly popular among vacation travelers from all over Kentucky,” Brian Ellestad, Blue Grass Airport’s deputy director of air service & community relations, said.  “Now that they serve an even more convenient airport in Orlando, we hope that families will take advantage of this service.”
 
With plenty of shopping, dining, outdoor activities and entertainment, Orlando offers vacationers the perfect getaway. Located in the heart of Central Florida, Orlando is home to the world’s most exciting theme parks including Walt Disney World, Universal Studios and SeaWorld. Orlando’s famous International Drive is more than 10 miles long and features more than 100 hotels, 450 stores, several attractions and two major outlet malls. Orlando is also home to more than 175 golf courses, many of which were designed by pro golfers such as Greg Norman, Tom Watson, Arnold Palmer and Jack Nicklaus.
 
Allegiant is more than an airline, it is a full-service travel company that offers great value to its customers through its hotel, car rental and entertainment packages. The company offers low-cost hotel packages with many of the premiere hotel properties in Orlando including: Royal Plaza in Walt Disney World Orlando World Center Marriott, Seralago Hotel and Suites Main Gate East, Sheraton Vistana Resort, Renaissance Orlando at Sea World and Holiday Inn Sun Spree. The company provides low-cost car rental service through its partnership with Alamo Rent a Car.
 
For a limited time, when you book your air and hotel package the fourth night of hotel stay is FREE** with the purchase of three nights at select Allegiant hotels.To take advantage of the introductory $55.55, air fare must be booked by Feb. 17, 2010 with complete travel by Sept. 30, 2010 . Reservations can be made on the airline’s website at www.allegiantair.com, through the airline's Reservations and Information Center at 702-505-8888 or through professional travel agents.

About the one-way fares:
*Seats are limited. Fares are one-way and not available on all flights. Must be purchased by Feb. 17, 2010 for travel completed by Sept. 30, 2010. Offer not available Feb. 12-15, 2010, March 31, 2010 and April 1-2, 11-12 and 18, 2010. Seven day advance purchase required. Prices do not include PFC, segment tax or Sept. 11 security fee of up to $10.70 per segment. A segment is one take-off and one landing. A convenience fee of $14 per passenger will apply when booked on allegiantair.com. A convenience fee of $14 per passenger, plus $10 per segment, will apply when purchased through Allegiant Air call centers. Purchases made at any Allegiant Air Airport Ticket Office will not incur a convenience or call-center fee. When purchased at the time of booking, a first checked bag fee of $15-$25 per bag and second checked bag fee of $25-$30 will apply per person, per segment. If purchased at flight check-in, a fee of $35 per checked bag, per person, per segment will apply for the first two bags checked. Additional higher fees will apply for three or more checked bags. A segment is one take-off and one landing. Fare rules, routes and schedules are subject to change without notice. Restrictions apply.
**Offer based on a minimum three (3) nights, air and hotel purchase and is valid only at select Allegiant preferred partner hotels in select cities. Only one night free per hotel reservation. Three nights of hotel stay must be consecutive and on same itinerary. Offer not available on all dates and not valid on previous reservations. Visit www.allegiantair.com.for complete date availability and participating hotel information.

About the Company
Las Vegas based Allegiant Travel Company (NASDAQ: ALGT), is focused on linking travelers in small cities to world-class leisure destinations such as Fort Lauderdale, Fla., Las Vegas, Los Angeles, Phoenix-Mesa, Orlando, Fla. and Tampa/St. Petersburg, Fla.  Through its subsidiary, Allegiant Air, the Company operates a low-cost, high-efficiency, all-jet passenger airline offering air travel both on a stand-alone basis and bundled with hotel rooms, rental cars and other travel related services.

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